Rank Math vs Yoast? How do the features of both of these plugins match up head-to-head.
Search engine optimization is a concept that exists for the sole purpose of reaching a wider audience. One way it works is by using plugins that are great for guidance on content creation. They provide tips on the title, meta description, word count, keyword count, and density, which help you optimize your content for various search engines. Two of the most common ones are Rank Math and Yoast SEO plugins for WordPress websites.
For the longest time, the go-to plugin was Yoast SEO, but with the rise of several others, it has found a worthy competition in Rank Math SEO plugin. The All in One SEO pack is actually the second most used plugin, but based on the growth of Rank Math in such a limited time, it has sealed its place as the next best thing.
Let’s take a look into both of these SEO plugin tools.
Rank Math vs Yoast SEO – At a glance
- Set-up configuration
- User interface
- Keyword assigning
- Google Search Console integration
Rank Math vs Yoast SEO – Introduction
Rank Math is one of the latest plugins, having been launched in 2018. One of its standout features is its integration with Google Search Console and keyword ranking tools. Beyond that, it’s also equipped with smart automation options making it very easy to use in search engine optimization. While it has premium plans, many people prefer the free version as the list is quite impressive. It’s rated 98%, with over 800k installations, and only requires WordPress 5.5 or greater.
Yoast SEO is one of the earliest plugins for WordPress SEO, having been introduced in 2010. It’s efficient, allowing you to optimize content without any codes. One can include focus keywords, meta tags and get quality suggestions for readability improvement. It is free but has a premium version with advanced features. It’s rated 96%, with over 5million installations, and requires WordPress 5.6 or greater.
Rank Math vs Yoast SEO – Features
Generally, Rank Math has more options, especially when you consider the free versions of both plugins.
Both plugins have the following free features:
- Set SEO titles/meta descriptions
- Set social media descriptions
- Focus keyword analysis
- XML Sitemap
- Structured data/schema
- Search Console
- Link Counter
- Basic WooCommerce SEO
Asides from the free features listed above, which are included in both, Rank Math offers the following free features, which are, however, paid in Yoast SEO:
- Local SEO and Knowledge Graph
- Image SEO
- Multiple focused keywords
- 404 Monitor
- Internal Link suggestions
- Keyword rank tracking – covers a 12-month span
- Trends integration
- Multiple locations for local SEO
- Google Video SEO sitemap
- Automatically watermark social media images
- Google News SEO sitemap
- More predefined schema types (20+)
- Google AdSense earning history
Any rank math feature can be disabled if you aren’t interested in them.
The difference between Yoast SEO free and premium is the number of features available in the premium when you upgrade.
Yoast SEO Premium Features:
- Redirect Manager
- Multiple focus keywords
- Internal link blocks
- Internal link suggestions
- Related key phrases
- Local SEO
- News SEO
- Advanced WooCommerce SEO
- Video SEO
Rank Math vs Yoast SEO – Set-Up Configuration
After installation, it brings up a wizard with 5-steps installation. First, you create an account or skip. If you skip, you can still use the plugin but won’t access all the features. Next, you can navigate the setting and input name, search console details, basic schema information, sitemap configuration, and advanced search engine optimization.
Rank Math offers more options in automating SEO tasks for free such as the 404 monitoring, role manager, and redirection manager. After setup, you enter the module manager, which allows you either enable or disable features you’re interested in, after which you can configure the enabled modules.
The setup brings up an 8-steps wizard, which you’ll need to launch from the WordPress toolbar, and it requires you to fix your settings up; site type, authors option, search engine visibility, and title. A wonderful part of this is that there’s a great video for newbies, along with tips, and the ability to point any potential issues with your site.
You can also disable features here, quite like Rank Math. Go to the features tab and turn them off.
Rank Math vs Yoast SEO – User Interface
When you think of a clean interface, you think of rank math. It’s beautiful, modernized, and calls out to the user, making it even easier to use. Unlike Yoast, there’s no meta box approach in Rank Math. Instead, it fully integrates into the block editor, allowing you to access the settings icon on the toolbar, which is divided into: General, Social, Advanced, and Schema.
The interface is functional and allows you to set up SEO information in the editor while working on content. There’s a meta box underneath the editor, with settings divided into four: SEO, Schema, Readability, and Social.
Rank Math vs Yoast SEO – Keyword Assigning
Now we get to the main function that deals with content optimization, allowing you to set a keyword, set a permalink, fill out the title text, meta-description and populate keywords, and generally see how your content would appear on the search engine.
Using the free account, you’re allowed to assign up to 5 keywords. The general setup works very much like Yoast. However, unlike Yoast, the score is shown using numbers and colors. It rates from 0 – 100, and when the score is over 80, it turns green. A standout feature is that Keyword suggestions ( based on Google suggestions) often pop up immediately when typing begins in the “focus keyword” text box.
If you’re using the free version, you’re only allowed to assign one keyword per content. For more keywords, you have to switch to the premium version. Yoast allows you to analyze readability score, SEO score, and search engine preview for different languages – English, Dutch, Spanish, German, and French, and also the word format of your keyphrase. Here, optimization levels are shown using three signals – red (poor), orange (okay), and green (good).
Rank Math vs Yoast SEO – Google Search Console Integration
The integration is easier on Rank Math as the Google search console has been integrated while setting up. After input and verification of your Gmail, it fetches the necessary data in your WordPress dashboard. While Yoast SEO supports the integration of search consoles, it doesn’t allow you direct access to the data.
Rank Math vs Yoast SEO – Pricing
Both plugins have free versions and can be accessed on the WordPress site, with Rankmath having more options per free version. While Yoast has had premium for years, Rank Math pro was introduced in November 2020. All the former free features are still free, and it only includes new ones.
How much does Rank Math cost?
There are two plans in the premium version:
- Pro is $59 and has an unlimited license to personal websites, tracking up to 1000 keywords.
- Business is $199 and has an unlimited license to clients and personal websites, tracking 20000 keywords.
You must know that these prices are considered a special launch offer. If increased, it’ll go up to $129 for Pro and $429 for Business.
How much does Yoast Premium cost?
- The core premium plugin is $89 and is only per site usage. However, you may get discounts for multiple sites.
- Premium extensions or Pro add-ons: there are four of these for specific types of SEO, all of which start from $69 per site.
Is Rank Math Better Than Yoast SEO – Conclusion
The main purpose of this article is to highlight the features of both Search engine optimization plugins, letting you in on things they do both similarly and differently, so as to guide your decision-making.
As has been said, Yoast SEO has been around for a while, and many people trust it to give them what they want. Rank Math on the other hand is fast catching up, and more people are interested in giving them a chance.
So while the decision is left to you, a pro tip would be to check out the premium features list of Rank Math if you’re currently using free Yoast. However, if you’re already using the Yoast premium version, you should absolutely stick to that.
CEO and founder of Zemblant Media.