After a multi-year freeze, Twitter is finally bringing back the blue checkmark with its new Twitter verification process. The organization made the decision back in 2017 to stop giving out the blue verified badge to its most publicly recognized accounts.
The social media giant made a public announcement on Tuesday that they’ll start reviewing verification applications in 2021 under their new guidelines and that they’ll proactively be removing blue checkmarks from inactive Twitter profiles and users that repeatedly break Twitter’s rules.
Who can be verified on Twitter?
Under Twitter’s new criteria for verification, accounts must be authentic, notable, and active. The six types of accounts that Twitter currently verifies are:
- Companies (brands and non-profits)
- News organizations and journalists
- Sports and esports
- Activists, Organizers and Influencers
There are also rumors that Twitter plans on adding additional verification categories for scientists, academics, and religious leaders.
Twitter also stated that during their new approval process, they will look at each account holistically for negative behavior that can be deemed as hateful or harassing. This is due to the public backlash Twitter received when users realized that Twitter gave Jason Kessler a blue checkmark, a white supremacist that led the “Unite the Right” rally in Charlottesville, VA back in 2018.
When can users apply for Twitter verification?
Twitter has started verifying applications as of May 20th, 2021. Users can apply for account verification through their account settings on both the Twitter app and twitter.com.
Steps to apply for verification:
- While you’re logged into your Twitter account settings tab, click the […] icon.
- Go to settings and privacy.
- Go to your Account information and tap the verification Request
- Tap the start request button
- Submit your request and Twitter will get back to you with their decision.
Under Twitter’s new guidelines, accounts can reapply once every 30 days if their verification application is rejected.
How will users know if they’re verified?
All verified Twitter verification accounts will have the blue verified badge on their Twitter profile next to their display name. For more information on about verified accounts, visit Twitter’s help center to learn more.
Why did Twitter reform its verification policy?
Twitter’s Jack Dorsey recognized in light of the negative publicity circulating the Kessler issue back in 2018, that verification should not be seen as an endorsement from Twitter, but rather a way of authenticating a user’s identity. Dorsey acknowledged that the company’s verification process was far from perfect with his 2017 tweet calling it a “broken system”.
The social network has been collecting user feedback with its hashtag #VerificationFeedback campaign and has been reformatting its Twitter verification policy ever since.
A Twitter official recently stated, “We know we can’t solve verification with a new policy alone — and that this initial policy won’t cover every case for being verified — but it is a critical first step in helping us provide more transparency and fairer standards for verification on Twitter as we reprioritize this work.”
In a recent blog post, Twitter also stated that “This version of the policy is just a starting point, and we intend to expand the categories and criteria for verification significantly over the next year.”
Under the new guidelines, organizations that “adhere to recognized professional standards for journalism” will receive verification. With these stricter guidelines in place, Twitter hopes to remove its blue checkmarks from accounts that frequently spread misleading information from accounts that repeatedly violate Twitter’s standards.
Although, not all of Twitter’s users care to have their account verified, it’s nice to see the social network bring back the feature to help differentiate notable and distinguished accounts based on guidelines provided by user feedback. According to the social network, this is just the beginning of what they have in store for 2021.
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CEO and founder of Zemblant Media.